Our global team of media professionals drive results.



We are former journalists so we understand what reporters are looking for. We reach out to top-tier reporters with customized pitches and our results speak for themselves. We build relationships for our clients, as opposed to taking a one-size-fits-all approach to pitching.
While many agencies leave clients in the hands of junior team members, our media outreach is conducted by senior team members based in Israel, London, New York, San Francisco and Los Angeles.


Leron Kornreich

Chief PR Strategist and Agency Founder - Israel

Leron is the Founder and Chief Strategist at Silicon Valley Communications. She is a trusted advisor to founders and CEOs and specializes in putting startups on the map. Leron spent ten years as a television news reporter and producer covering breaking news in New York City, New Jersey and Connecticut. She has written articles for a range of prestigious publications including Time magazine, The Star Ledger and Fast Company. Leron also wrote scripts for three nationally televised real estate and design programs: National Open House, Good Buy/Bad Buy, and Design on a Dime. In her capacity as a field producer for MultiVu (a division of PR Newswire), she produced celebrity interviews, technology and medical reports, corporate videos, and video web content. Leron graduated Barnard College, Phi Beta Kappa, Summa Cum Laude, and obtained a Master's Degree from Columbia University's Graduate School of Journalism.

Renee Rossi

Partner - East Coast

Renee’s career includes securing placements, producing large-scale events and promoting general brand reputation, for a roster of entertainment and technology companies, including DreamWorks Animation, Samsung, Flipboard, ArcLight Cinemas and Intel. Renee specializes in corporate brand positioning, creative campaign building and strategy development. In addition, Renee helps companies create brand partnerships in their target markets and translate the vision of the brand into compelling messages and experiences to drive overall engagement.

Wendy Grubow

Director - West Coast

Wendy is a Senior level PR Professional and former journalist with more than 25 years experience working with numerous global enterprises, as well as early stage and mature startups. Wendy is adept at helping companies navigate through the market noise by understanding the issues, clearly articulating the messages and designing programs to effectively disseminate the news. Prior to shifting to PR, Wendy worked as a reporter for IDG News and the Asbury Park Press.

Diane McKaye

Director - London

Based in London, Diane is a PR and marketing professional with 20 years experience across a broad range of tech sectors, handling both trade and consumer campaigns. Her inimitable writing style, relentless attitude and extensive list of contacts, especially in the UK, ensure effective delivery of a client’s PR goals.

Debra Kirschenbaum

Editorial Director - West Coast

Based in Southern California, Debra is a seasoned communications professional with more than 15 years of experience. As a journalist, she has written for many of the world's top publications, including The New York Times and The Wall Street Journal, and she has also served as a communications strategist and marketing expert for corporations, health systems and high-tech firms. Debra holds a master's degree in English Literature from The University of Chicago and -- as a working mom of twins -- is an excellent multi-tasker.

Rachel Sales

Senior Account Manager - New York

Based in New York City, Rachel Sales brings a range of expertise to the job, from PR to marketing to writing. Rachel is also the former Co-Founder of Pink Pangea, a women's travel company. Rachel holds a B.A. in English literature and an M.F.A. in creative writing from Columbia University.

Judith Arkush

Senior Account Manager - Israel

Judith is an Account Manager for Silicon Valley Communications based in Israel. She has over ten years of PR experience in London and Israel. Judith manages PR strategy for early stage and established hi-tech companies with knowledge across a diverse range of sectors.  She holds a BA in English Language and Literature from King's College London. 

Josh Turner

Account Manager - Israel

Josh has 15 years’ experience leading PR campaigns in the U.S., UK and Canada, working with large government agencies, startups and mature companies. His ability to convert complex technologies and concepts into compelling stories attracts the attention of desired audiences and generates results. An experienced strategist with degrees in sociology and TV broadcasting, Josh goes to the heart of the issues to powerfully connect with stakeholders and generate meaningful media coverage.

Gina Shaffer

Account Manager - Israel

Gina is an Account Manager at Silicon Valley Communications. She has vast experience establishing and maintaining integrated marketing and communications programs. Prior to joining the team, Gina  managed and coordinated international business ventures for Gitam Porter Novelli, where she provided ongoing support to multinational clients, as well as local clients in the international arena. In addition, she acted as foreign media liaison for high profile events of international stature.

Hannah Confino

Senior Associate - Israel

Hannah is a graduate of the Academic College of Tel Aviv-Yaffo and Central Saint Martins, London. She has previously worked as Director of Foreign Press for Tel Aviv Municipality, on  the social media and foreign press team during her service in the IDF Spokesperson’s Unit and was responsible for the foreign press coverage of Eurovision on behalf of KAN. Hannah brings with her a wealth of knowledge of effective communication in a variety of sectors.

Shoshi Grossman

Associate - Israel

Shoshi is an Associate at Silicon Valley Communications. She is a graduate of University of Westminster, London. Prior to joining the team, she was part of the Marketing Team at RapNet, an online diamond trading platform from which she brings experience in effective communication in the hi-tech sector as well as a passion for content.

Ash Glenville

Associate - Israel

Ash is an Associate at Silicon Valley Communications. Her communications experience includes client relationship and project management in the technology, finance and not-for-profit sectors. Ash holds a BA in International History and Politics from The University of Leeds.

Shani Block

Accounts & Development Associate - Israel

Shani is a Accounts & Development Associate at Silicon Valley Communications. She enjoys putting her analytical and communication skills to work to benefit our clients. Prior to joining the team, Shani worked in various non-profit organizations, honing her marketing and communication skills by helping them develop their brand and image and improve customer engagement. Shani has a degree in Political Science with concentrations in psychology and art.

Brenda Lauer

Office Manager – Israel

Brenda is the Office Manager at Silicon Valley Communications, with over 20 years of experience in administration and customer service, in both New York and Israel.  Brenda has a proven track record of strong performance in high-pressure, high volume environments and skillfully manages the day-to-day operations of the SVPR office.  Her creativity and organizational skills along with her personality and sense of humor bring an energy to the office that is unparalleled.

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